Blick auf Jena


Blick auf Jena
Foto: Jan-Peter Kasper (Universität Jena)

The Chair of General Management and Marketing has strong links with commerce, industry and the public sector. By engaging in consulting and applied research projects we keep abreast of the latest changes in the business environment. Moreover, we are in a position to put research findings into business practice. When providing consultancy services, our primary aim is to leverage marketing expertise to help our clients achieve their marketing goals, to provide prompt and effective solutions to practical problems, and to offer overall value for money.

Consultancy services are provided across the range of our expertise. Our core areas of expertise and services are listed below:


Core Competencies

• Applied market research
• E-business and e-marketing
• International Marketing
• Corporate reputation
• Process analyses
• Complaint management

We have and continue to collaborate with companies such as British Telecom.


Services to Industry

• Student placements
• Graduate recruitment
• Student projects, including theses/dissertations
• Market research
• Customer research
• Management training

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