Before joining the Friedrich Schiller University of Jena in 2011 he was a Professor of Marketing and Electronic Retailing at the University of Koblenz (2006-2011) and a Senior Lecturer in Marketing with a British university.
From 2002 to 2004 Gianfranco Walsh was an Assistant Professor of Marketing at the University of Hanover's Department of Marketing. After graduating with a B.B.A. in marketing from the University of Applied Science, Lueneburg (now University of Lueneburg) in autumn 1996, Gianfranco Walsh earned an MPhil from Manchester School of Management, now Manchester Business School, in 1998.
He received his Ph.D. in marketing from the University of Hanover in 2001 and his Habilitation degree in 2004. His Ph.D. thesis won two awards for academic excellence given by the Berufsverband Deutscher Markt- und Sozialforscher and Freundeskreis der Universität Hannover. In addition, Gianfranco Walsh actively consults companies in the fields of market research, customer marketing, and E-Commerce.
Dienstag, Donnerstag und Freitag: 8:30 - 10:30 Uhr
Mittwoch: 13:00 - 15:00 Uhr
From 2011 to 2016 Vivienne Schünemeyer studied Business Administration at Friedrich-Schiller-University Jena, specializing in Strategy, Management, and Marketing. During her studies she worked as a tutor or scientific assistant on various chairs of Friedrich-Schiller-University Jena, among others the Chair of General Management and Marketing.
After her graduation she interned with GfK in the Insights & Consulting-Team, devision Brand and Customer Experience (BaCE) and subsequently she worked in the division BaCE Health. From October 2018 she worked for the market research institute Ipsos GmbH as Junior Research Consultant in devision Healthcare and was responsible for the data analysis and the coordination of country studies.
In January 2019 Vivienne joined the Chair of General Management and Marketing as a Research Associate.
From 2007 until 2013 Maria Schwabe studied Intercultural Management at the Friedrich-Schiller-University in Jena, specializing in Marketing, International Management, and Intercultural Business Communication and graduated with Diplom-Kauffrau (M.Sc. Business Administration). She worked in the field of corporate B2B marketing in Italy and as a freelancer for the "Zentrum für Fernstudien und Universitäre Weiterbildung Koblenz-Landau". In April 2014, Maria Schwabe joined the Chair of General Management and Marketing as a Research Associate and holder of a Ph.D. scholarship from the German National Academic Foundation (Studienstiftung des Deutschen Volkes).
Maria Schwabe's research focuses on possibilities of fostering ethical and sustainable consumer behavior with an emphasis on self-regulatory mechanisms, retail opportunities and decision-making biases.
From 2012 until 2018, Ariane Segelitz-Karsten studied Business Administration at Friedrich-Schiller-University Jena, specializing in Strategy, Management, and Marketing. During her studies she worked as a tutor for Empirical and Experimental Economic Research and interned with GfK in the division Consumer Panels (Retail). After receiving her Master's degree in 2018, Ariane Segelitz-Karsten joined the Chair of General Management and Marketing as a Research Associate. She is responsible for the SNF/DFG-Project "Low-end Innovation: An Investigation of Key Individuals and Organizational Ecosystems".