Before joining the Friedrich Schiller University of Jena in 2011 he was a Professor of Marketing and Electronic Retailing at the University of Koblenz (2006-2011) and a Senior Lecturer in Marketing with a British university.
From 2002 to 2004 Gianfranco Walsh was an Assistant Professor of Marketing at the University of Hanover's Department of Marketing. After graduating with a B.B.A. in marketing from the University of Applied Science, Lueneburg (now University of Lueneburg) in autumn 1996, Gianfranco Walsh earned an MPhil from Manchester School of Management, now Manchester Business School, in 1998.
He received his Ph.D. in marketing from the University of Hanover in 2001 and his Habilitation degree in 2004. His Ph.D. thesis won two awards for academic excellence given by the Berufsverband Deutscher Markt- und Sozialforscher and Freundeskreis der Universität Hannover. In addition, Gianfranco Walsh actively consults companies in the fields of market research, customer marketing, and E-Commerce.
From 2009 to 2014 Kay Peter studied "International Management" and "Strategy, Management and Marketing" at the Friedrich-Schiller-University in Jena. In his master thesis he analyzed peer-to-peer sharing of referral rewards. Prior to joining the Chair of General Management and Marketing in June 2017, he was a publishing apprentice at the Axel Springer SE and worked in the advertising Department for the BILD newspaper. He gained additional experience as an Intern in the media department at Scholz and Friends in Berlin. In 2015 he joined the Bauer Media Group in Hamburg as a Management Trainee. Afterwards he was employed as a Project Manager in the distribution department in which he implemented business processes and developed strategic concepts.
Prior to joining the Chair of General Management and Marketing in 2016, Ronny Reinhardt held a position as a Research Associate for the Group "Value-Based Innovation" at TU Dresden. From 2014 to 2015, Ronny Reinhardt was a Visiting Researcher at the Marketing Department of the University of Utah. He started his academic career at the Chair for Entrepreneurship and Innovation at TU Dresden in 2012, where he worked until 2014.
Ronny Reinhardt holds a Ph.D. in Business Administration and Economics and a Master's degree ("Diplom") in Business Administration and Engineering from TU Dresden. He has received several Best Paper Awards, the Dr. Dietrich Fricke-Award, the Special Award of the Erich-Glowatzky-Foundation and the Victor Klemperer-Certificate for his achievements. Prior to starting an academic career, Ronny Reinhardt worked as a consultant in logistics and entrepreneurship.
For more information and a CV including publications, visit his website.
From 2007 until 2013 Maria Schwabe studied Intercultural Management at the Friedrich-Schiller-University in Jena, specializing in Marketing, International Management, and Intercultural Business Communication and graduated with Diplom-Kauffrau (M.Sc. Business Administration). She worked in the field of corporate B2B marketing in Italy and as a freelancer for the "Zentrum für Fernstudien und Universitäre Weiterbildung Koblenz-Landau". In April 2014, Maria Schwabe joined the Chair of General Management and Marketing as a Research Associate and holder of a Ph.D. scholarship from the German National Academic Foundation (Studienstiftung des Deutschen Volkes).
Maria Schwabe's research focuses on possibilities of fostering ethical and sustainable consumer behavior with an emphasis on self-regulatory mechanisms, retail opportunities and decision-making biases.
From 2012 until 2018, Ariane Segelitz-Karsten studied Business Administration at Friedrich-Schiller-University Jena, specializing in Strategy, Management, and Marketing. During her studies she worked as a tutor for Empirical and Experimental Economic Research and interned with GfK in the division Consumer Panels (Retail). After receiving her Master's degree in 2018, Ariane Segelitz-Karsten joined the Chair of General Management and Marketing as a Research Associate. She is responsible for the SNF/DFG-Project "Low-end Innovation: An Investigation of Key Individuals and Organizational Ecosystems".