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Welcome to the Chair of General Management and Marketing


Thank you for visiting our website. We hope you find the information on our site to be useful and interesting.

The Chair of General Management and Marketing is one of the currently almost twenty chairs within the University's Faculty of Economics and Business Administration. In addition to our full-time staff, there are occasional visiting scholars from overseas.

We believe Marketing is popular and relevant because we respond to our students' needs and we understand the demands of professional organizations in industry and society.

Students: You want to know about marketing, and you want to know about studying marketing as part of the Business Administration and other courses at the University of Jena. This website will help answer your questions, and we hope it will convince you that this is where you should be if you want to launch into an exciting career. The field of marketing has several exciting career opportunities in areas such as sales, advertising, retailing, market research, promotion, and product management. A large part of marketing is about understanding people and their behaviour, so it is no surprise that we place a great deal of importance on the way we treat you. We aim to equip our students with skills sought by employers.

Professional Organizations: As a big university, we are used to partnering with the business community. We believe in effective collaboration and mutually beneficial relationships. Our full-time staff has a broad mix of professional and international experience, and produce cutting-edge research that inspires their thinking and informs their teaching. Much of our research involves corporate partners who work directly with us, providing support and guidance. Our close ties to prominent firms ensure that we can meet the needs of business and industry.

Visit us often!

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